What Your Employees Really Want

by Michael Patrick Murphy, The Small Businessman

Out of your company! Stocks options and retirement incentives are a double edged sword. Because modern employees don't trust their employers any more than the employer trusts them, they can't wait to make their millions with your stock, get out and cash in, so that they can start achieving their own dreams.

As companies act more and more like Big Brother to their staffs, employees seeking freedom can't wait to leave.

You trained them to be that way from the start. The minute you gave the employee who marketed himself the best the job rather than the best man for the job, you started down this deadly path. Those who market well, may as well do it for their own company.

Solution

Develop trust and passion in your staff. Though this is almost unheard of these days, a staff that loves management and believes in management and their products is always more likely to stay and bear with you during the stocks hard times. This means that the customer has to believe in your product as well. Employees don't like being screamed at by irate customers on a daily basis.

Examples of Companies that could learn by this example....

Most of the High Tech Giants

Various bulk Travel Organizations

Any organization that leaves customers on hold or actually provides less service or product than the customer expects.

Any organization that hides behind their web site or expects customers to deal with them strickly through such sites.